$25 Billion Disruption

First generation Latino revolutionizing the $25 billion bread market. 

What started as a bakery is now disrupting the bread industry. Jaime aimed to make a difference.

With Latinos projected to make up 26% of the US population, Jaime's goal shifted towards transforming his family's bakery into the forefront leaders of Latin bread. His objective is to provide functional, and high-protein bread for those navigating the daily grind.

After identifying a scarcity of Latin bread in supermarkets, the mission to bake top-notch artisan super breads took flight in 2020, evolving into a consumer packaged goods company that challenges the conventional market.

Right now, there's far and few bread companies in the U.S. exclusively focusing on the Latino market. Jaime's aim isn't just about being another bread brand; it's about bringing Latin culture, superfoods, and tradition to the thousands of supermarkets that feed America.

What started in 2020 is now a movement, Sabor Foods is leading the way as the first U.S. bread brand made for Latinos, by Latinos. With over one million loaves already sold, every day is treated like day one—one loaf, one shopper, one store at a time.

Here's what the media is saying: 

Latino Street Newspaper, 11/10/2023:

"Sabor Latino Bakery, as a family business, personifies the essence of tradition and innovation, establishing a cultural connection."